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Businesses use biological metaphors: ecosystems, survival of the fittest, etc.
The latest application of biology to business is far more than a metaphor. Brain science is teaching us how we are wired to make decisions. This knowledge is only beginning to be applied to how businesses carry out their information processing and decision making. This is a profound paradigm shift, one that has the potential to make a huge difference in effectiveness.
Admittedly, the adoption of neuroscience principles by businesses is proving to be slow. The reason is simple: few people speak the languages (and understand the concerns) of both business and neuroscience.
This new knowledge shines a light on earlier works: the classical studies of economists and cognitive psychologists alike can now be re-read with an understanding of the underlying brain functions.
One book stands out as an introduction to the science: “How We Decide” by Jonah Lehrer. The book ends with “We finally have tools that can pierce the mystery of the mind, revealing the intricate machinery that shapes our behavior. What we need to do now is put this knowledge to work.” This is the aim of ThinkingErr0rs: to help people and organizations leverage knowledge of the brain, and make faster, better decisions.
How much do bad decisions cost you financially and personally? You can do better. We can all learn to make better, faster decisions. Understanding the processes at work helps us think about our thinking, and catch ourselves before we make a mistake. If this sounds appealing, drop us a note at info@thinkingerr0rs.com