Staying the course

Seriously, there are some things you can do to figure out if you are getting pulled in a no-win battle. Just ask yourself: if I were being brought in now, would I take that project? If the answer is no, run!

The brain of risk takers

Why do some people stay far away from the edge of a cliff, while others run, jump, and open their parachute a few seconds later?
An interesting article in the May issue of Outside magazine looks inside the brain of a BASE jumper.

Leveraging brain flaws for fun and profit

Our brain reacts more strongly to unexpected rewards than to those that are expected. This is what slot machines exploit. You can apply this through random, positive actions. How about sending a thank you note to a customer now?